Print Advertising

The Yellow and White Pages is a printed publication that includes a list of business and residential listings.
Make sure your customers find your number by name or category of business offering

• Business name, address, phone number
• Add more phone numbers, Fax number, Website Address and E-mail

With a display ad in the Yellow your business stands out from your competition's text listings and in-column ads.
There are many sizes and colour options available, allowing customers to include as much information as needed.
The graphics department design the perfect ads... free of charge!

Benefits
  • Multiple sizes to choose from
  • Free Ad design 
  • Include Logos, important business information, photos or artwork 
  • Add colour to capture the attention of your customer 
  • Optional ad meter (Call Tracker) number to track your sales.

Cover adverts
Be seen first and make an impression Covers are fantastic for getting the immediate attention of a potential client. Covers provide an excellent opportunity for branding your products and services to a large area of people Covers available in the phone book and Yellow pages:

Front cover advertising

  • Front Cover (bottom 1/4 section of front cover)
  • Exclusive opportunity for only ONE advertiser on the front cover
  • Highly visible in users homes and businesses 24 hours a day, 365 days a year
  • Targetable to directories most effective for their business
  • Space for full-colour photo, logo and extended business information

Inside front, inside back & outside back cover advertising

  • Full colour glossy pages offering a prime advertising location.
  • Highly visible in users homes and businesses 24 hours a day, 365 days a year
  • Targetable to directories most effective for you
  • Space for full-colour photo, logo and extended business information

Spine advertising

  • Spine advertising provides a premium and exclusive placement on the spine of Trudon directories.
  • Exclusive opportunity for only ONE advertiser on the spine
  • Highly visible in users homes and businesses 24 hours a day, 365 days a year
  • Targetable to directories most effective for their business
  • Ad visible whether directory is facing up or down

Front cover peel off

  • Front Cover (Top Right)
  • Exclusive opportunity for only ONE advertiser on the front cover
  • Highly visible in users homes and businesses
  • 24 hours a day, 365 days a year

Tab non perforated

  • Tab Inserts are available in all combined Phone book and Yellow Page directories
  • Tab lip 13mm yellow band with YP verbiage
  • Serves  as a bookmark so your ad is seen first
  • Your business message reaches a potential customer every time they open the directory
  • Targetable to directories most effective for their business

See how many calls were made from your adverts. Find out how many calls were made, how many were missed, from what numbers they came and how many were answered. Admetre even allows you to listen to the calls that were answered. 

Call Tracker (AdMeter)

AdMeter is a solution that tracks the number of telephone responses from the Trudon advertisements placed (on and offline) and provides this information in real-time on a web-based dashboard.

Features and benefits of Call Tracker (AdMeter)?

  • With a real-time tracking tool that stores all the response data, you can get a true understanding of what advertising works and optimise your media planning and buying strategy accordingly. As a result, it minimises any wasted advertising spend.
  • AdMeter also provides tools to ensure a business never loses a lead again.
  • AdMeter captures the telephone number of anyone trying to contact your business when the phone is engaged or unanswered.
  • AdMeter will automatically send an email/sms detailing the caller’s telephone number, the advertisement they were responding to and the date and time of their call.
  • AdMeter also provides the ability to record telephone calls. The customer decides which of your AdMeter numbers has call recording enabled. Once activated, all calls coming through these numbers will be
  • intercepted at the beginning of the call and a message will be played to the caller saying ‘These calls will be recorded for training and quality purposes.’       
  • Call recording assists with training staff and quality assurance.
  • Each recording is accessed via the AdMeter web dashboard.
  • AdMeter also provides a host of SMS features…

o   SMS Alert – these are SMS’s       sent to  clients to notify them they have missed a call and include the caller’s telephone number.

o   SMS Response – these are SMS’s sent to individuals who tried to call an AdMeter number and our client’s phones were engaged or unanswered. The SMS normally reads something like, “Sorry we missed your call, a company representative will be in touch shortly to discuss your requirements”.

How does Call Tracker (AdMeter) work?

  • You will be allocated a unique local or non-geographic (087)        
  • Telephone number to suit you’re advertising requirements.
  • You need to advise Trudon what telephone number or extension you want the calls transferred to-this transfer is seamless and immediate.
  • Prior to publication of your advert Admeter will provide training telephonically on how to use the dashboard and supply you with your own personal log in details.
  • Once the Advert is published you can log into the Admeter web-based dashboard to see how your adverts are performing in real time

Who can benefit from Call Tracker (AdMeter)?

  • Advertisers who do not know which advertisements are generating the most leads
  • Advertisers using a variety of media channels and titles
  • Advertisers that have difficult communication channels to evaluate
  • Advertisers who are missing opportunities because callers cannot get through
  • Advertisers whose contact centres are not open 24/7
  • Advertisers who want to improve their CRM process

WEB

A website provides potential customers with relevant information about your business.

DIGITAL

Trudon offers you a wide range of web-based solutions designed for your brand and budget.

MOBILE

A customised website designed specifically for accessing information on a mobile device.