A Digital World
Why should YOU “Go Digital”?
It is a marketing strategy that communicates to an audience without being intrusive.
The digital medium allows you to track and accurately measure exactly how much traffic your website and your advertising campaigns are generating.
Whether you cater for a mass market or a niche market, across the country or across your surburb, the digital spaces can be adapted to reach your specified market, ensuring that every penny spent is effective.
It’s Built-In Added Value
Utilise platforms such as Facebook, LinkedIn, Twitter, YouTube and Pintrest to make your message go viral by getting people talking about your brand – to you, to each other and to everyone they know. It’s the definitive value-added solution that extends your ROI even further!
Digital marketing and advertising allows you to market smarter, better and more cost effective. Get more reach, more accurate targeting and greater conversions at a fraction of your usual advertising costs.
We all know that running a promotion is a great way to attract new customers, increase business and delight customers. All that is required is a good promotion, enough exposure to the right people and a little bit of timing. As simple as it sounds finding a way of doing this properly without breaking the bank requires many platforms and good market knowledge. As a business owner, you know what your customers like and we can now offer you the platforms and expertise to attract more like minded customers or new customer segments. Sounds like a deal.
The Local offers platform is an ideal place to not only attract new clients but a means of testing the various digital advertising options available to an SME. Offers also extend to enhancing lead development of existing campaigns.Features
- Display specials or run limited vouchers or coupons
- Advertise across relevant multiple platforms such as Yellow pages, Local offers and relevant social media platforms
- Collect a database of customer who claimed your coupon or voucher
- Statistics on your promotional campaigns
- Monthly call from account managers to discuss, collect and advise on promotions
- Special, offer and online promotional exposure
- Exposure on the Internet Yellow Pages, Localoffers.co.za and relevant social media platforms.
- Statistics on exposure
- Database of customers that claim limited coupons or vouchers
- Relevant social media platforms may include; Facebook, Twitter, Google +, and Pinterest
‘With cloud services, small businesses reap the benefits of not having to deploy physical infrastructure like file and e-mail servers, storage systems or shrink-wrapped software.’
It give SMEs access to new functionality and business features that previously were not affordable due to infrastructure costs. It also provide access to sophisticated technology without the need of an IT consultant or tech worker on the payroll.
The "anywhere, anytime" availability of these solutions, mean hassle-free collaboration among business partners and employees through the internet.
Cloud based Email:
- Yellow pages' Cloud Mail solution is the only local cloud email, collaboration and archiving solution delivered through a single platform.
- It boasts all the functionality and capabilities you’d expect of a full-featured Exchange suite but without the associated excessive costs.
The Value Of Cloud based Email
- All-in-one provider to offering email, contacts, calendar, tasks, documents and archiving all on a single platform.
- Supersized Mailbox with a 25GB mailbox, managing mailbox quotas and deleting mails are no longer a daily worry.
- Outlook Compatible end-users do not need to worry about learning a new mail interface and can get on with doing business.
- Streamlined workflow use tagging, mouse-overs, drag and drop, conversation view and powerful search to manage today’s multi-gigabyte inboxes.
Email and branding solution:
- Yellow pages' Email & Branding solution empowers businesses to grow professional and engaging brands.
- Standardising email signatures across the organisation and increasing website traffic through targeted marketing banners in every email sent.
The Value Of Email & Branding Solution
- Brand uniformity through a consistent corporate identity, companywide email signatures and disclaimers.
- Effective marketing extends company reach and creates new opportunities with each outbound email.
- Drive Website Traffic with clickable banners embedded into every email sent.
- Targeted campaigns ensures that individual campaigns are created and triggered for specific recipient domains, further targeting audience communication.
Why choose us?
Our team of cloud specialists & digital guru’s understand that each customer and business is different. Our customer’s behaviour and unique needs is what enables us to innovate around these to deliver solutions that make online marketing easier, simpler and focused on generating leads. Campaign management allows us to manage the success of individual campaigns and also if need be the redesign and development thereof.
You can choose between Stratus, Altostratus or Cirrus depending on your business needs
Start selling online!
E-Commerce in South Africa is growing at a rapid rate. Big and small retailers are expanding their brick and mortar stores online with very positive results and a massive increase in their bottom line. For any business with an online presence, there is a vast potential for growth within the digital space. You cannot afford not to take the leap and grow your business online.
You need a partner with the expertise to help you take your business online and add your name to the growing list of online success stories.
Online store with domain & hosting
- Premium website + hosting Feature rich website with full eCommerce capability
- Own domain
- Website hosting
- Mobile optimised
- Many templates to choose from
- We build it for you
- Responsive design
Inventory management made easy with our online solution
- Manage full product catalogue online
- Manage product categories
- Process orders
- Manage stock availability
- Give site wide discounts
- Showcase your top sellers
- Track performance with KPI's
>Secure shopping with payment gateway gives you and your customers peace of mind
- Reduce shopping cart abandonment
- Increase conversions
- Prevent online fraud
Our payment systems are PCI compliant and adopt the highest levels of online security standards for peace of mind transactions. Business advice and support our experts will help you every step of the way. Get advice on product categorisation and selection.
We help you with:
- Setting up your online store
- Your online marketing strategy
- Your online sales strategy
- All technical advice and support
- Market research and insights
Dedicated team of experts that help you with everything from setting up your store to making your online business a success. Online advertising allows your customers to find your eShop.
- Your product catalogue available on your Facebook shopping page
- Your eShop promoted with your Internet Yellow Pages listing
- Your products available on the Yellow Pages Mall
- We create and manage your online campaigns
- Run advertising campaigns on Google
- Run advertising campaigns on Facebook
- Optimise your online campaigns
Pre-paid delivery programme take advantage of group deals and best rates
- Integrated fulfilment solution
- Track your orders online
- Pay a monthly fixed rate for all orders through one account
- Get advice on most cost effective delivery options
- Set up Free delivery or manage the cost of delivery effectively
Save on delivery costs through our partnership with our preferred courier company, we are able to give you a cost effective delivery solution that meets the unique needs of your business.
Analytics & Reporting
You can choose between Standard, Advanced or Professional plan depending on your business needs. We offer solutions, not just software.
What is SEO?
SEO is an acronym for "search engine optimization" or "search engine optimizer." Having your website search engine optimized can potentially improve your website and enhance your website’s presence on the major search engines, which could result in greater exposure and growth for your company or brand. SEO can make your brand stronger, better and well recognized.
Why do you need SEO?
These days, everybody “Googles it”. If you are right there where your customers are, you’ll win big as your website is the first point of contact with your audience online. If your website appears for keywords related to your product /service offering, it can generate leads, qualify prospects and attract potential new customers, partners or investors, and can help boost conversions - But only if people can find your website. SEO ensures your business stands out from the rest of the online clutter.
SEO for websites
Search Engine Optimization of a website include optimizing for local search and global (international) search. Website SEO will ensure a website is indexed by the 3 major search engines – Google, Bing & Yahoo.
SEO for mobisites
Search Engine Optimization of a mobisite will focus on local search and will ensure the mobisite is indexed by the 3 major search engines – Google, Bing & Yahoo.
Yellow Pages SEO – Why choose us?
- We have a team of Search Engine Optimizers who believe that the eventual goal of SEO should be that, when people search for local businesses with keywords related to your product/service offering, they should find your business in the search results.
- Our SEO strategy has been devised in line with SEO best practices, global trends and follows Google’s Webmaster Guidelines.
- Our Search Engine Optimizers are not only fazed by ranking positions of keywords but we also aim at increasing organic (SEO) traffic to your website and converting this traffic into valuable leads to grow your business - this is how Yellow Pages’ SEO adds value to your business.
You can choose a package that suites your business needs, from a Basic to an Elite package
Advertise to the people that matter most to your business. The platforms hyper targeting and interactivity is why social media is referred to as personal marketing at scale.
Create a social media strategy for your business that’s integrated across three popular channels. Increase your social reach with your dedicated community manager who will be with you every step of the way, developing a social media plan for your business and calling you each week to discuss its performance. You’ll also have access to the full social media suite
WE DO EVERYTHING FOR YOU
- Professional Facebook, Twitter, Google Plus & Mobile Presence
- Engaging Content, Offers & Competitions
- Targeted Ads for Desktop, Tablets & Mobile
- Experienced, Professional & Creative Team
- Significant Cost Saving
WE HELP GROW YOUR AUDIENCE
- Increase Visibility & Sales
- Drive New and Repeat Business
- Increase Word-of-Mouth Marketing
- Improve Google Search Engine Rankings
Increase Bookings, Customer Satisfaction, & Retention by allowing customers to instantly book appointments, rentals or call-outs directly from your website, Facebook page and the Online Yellow Pages. Reach your customers With our all-included marketing features, you get exposure and leads directly from Facebook, Google+, Twitter and the Online Yellow Pages. Take Control with our back-office management system that helps you more efficiently manage your leads and run your business
Features of Scheduler:
- Fast, convenient online bookings
- Ask for customer payment to secure booking
- Build a customer database for future communications
- Automated reminders to reduce no-shows
- Monthly reporting
- Professional Facebook booking tab & page
- Monthly social posts to drive traffic
- Online Yellow Pages promotions & buttons allows customers to book instantly
- Calendar promoted on your own website
- Receive email notifications
- View new bookings
- Approve or reject new bookings
- Update booking dates and times
- Manage multiple calendars & services
You can choose between Standard, Advanced or Professional Plan, depending on the needs of your business.
What is Google Adwords
- Google‘s advertising product.
- Allows customers to display their advert at the precise moment potential customers are searching for their products or services
- Adwords ads are shown as “sponsored links” alongside search results on Google and Google Display Network
Why advertisers need Google Adwords?
- Google is the largest search engine on the Internet.
- High ROI: You only pay when someone clicks on your advert.
- Budget: You can set your own budget and monitor it.
- Increase Traffic to website.
- Target advertising: Direct your advertising to the right target market by suburb, city and Province.
- Instant traffic: Brings instant traffic to a site, which would otherwise take a much longer time and require greater investment.
- Tracking success: Track your success and easily take measures when required.
Why invest in Google Adwords with Trudon:
- Trudon is the first Google Adwords Premier SME partner in South Africa
- We have a bid Management tool that:
- Allow us to get competitive results for your budget because of clever optimisation.
- Quickly react to market changes resulting in lower media cost spend, low CPC and higher ROI.
- Qualified Search Engine Marketers ensures that we consistently grow your online ROI.
- Dedicated Account Managers looking after your business.
- Quick changes to keywords and adcopy.
- Detailed reporting: Detailed performance data regularly delivers key insights into how your campaign performing.